The Graza Olive-Oil People Are Designing Mamdani’s New Groceries

The New York City Economic Development Corporation has awarded a branding contract to Gander, a Brooklyn firm known for designing Graza olive oil and Magic Spoon cereal. The firm will oversee the look and feel of five subsidized supermarkets, the first of which is scheduled to open as early as next year. This initiative is part of a pilot program proposed by Zohran Mamdani to address food accessibility through city-run retail.

Gander will lead a team of specialized firms, including Noble Signs for exterior design, Librarie for communications, and Seven Roots for grocery store development. The selection indicates a shift toward modern, high-end aesthetics for municipal services, moving away from traditional government office styles. The project aims to provide affordable staples like milk and eggs within a professionally branded environment.

Summary by Dispatch AI — read the full story at Curbed.