Vegas Lite Is Coming for the Former Brooklyn Macy’s
Developers have unveiled plans to transform the former Macy’s on Fulton Street into BKX, a 440,000-square-foot commercial and experiential hub featuring flagship retail and immersive entertainment.

Dreamscape, the firm behind Pier 17 and several Las Vegas venues, is partnering with ICrave to redevelop the historic Fulton Mall site. The proposed "BKX" complex will include a five-story atrium with giant LED screens, fitness facilities, and "Instagrammable" entertainment concepts. The project replaces the longtime Macy’s department store, which began its liquidation in February 2025.
The development aims to serve as a magnet for both locals and tourists by shifting away from traditional retail toward experiential offerings. Early plans suggest a mix of flagship brands, food and beverage experiences, and wellness spaces. Proponents note that the design reflects community feedback requesting more interactive activities and high-energy gathering spaces in Downtown Brooklyn.
Summary by Dispatch AI — read the full story at Curbed.
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