Alison Roman Is Opening First Bloom in Brooklyn Heights

Food personality Alison Roman announced her boutique grocery brand, First Bloom, will open a permanent New York City location this fall. While Roman has kept the specific address private, help-wanted ads for a general manager and head chef confirm the business is moving into Brooklyn Heights. The shop is expected to be more expansive than its original Catskills flagship.

The new venture will feature a coffee program, a small cafe serving prepared foods, and a retail section focused on seasonal produce. Local reports suggest the shop will occupy 144 Montague Street, the large below-street-level space formerly held by Bentley’s Shoes for over 40 years.

Summary by Dispatch AI — read the full story at Curbed.